AlmaCrawler Appoints Monitor Lifts as Exclusive Australian Distributor for Full AWP Range

Viadana, Italy – October 1, 2025 – AlmaCrawler, a global innovator in self-propelled tracked aerial platforms, is proud to announce a new strategic partnership with Monitor Lifts, a leading access equipment provider in Australia. Effective October 1, 2025, Monitor Lifts will become the exclusive distributor of AlmaCrawler’s full AWP product range in the Australian market.
This new relationship marks a significant step in AlmaCrawler’s long-term strategy to strengthen its presence in the Pacific region and provide direct, localized support for its growing Australian customer base. With decades of experience in access equipment and a reputation for exceptional service, Monitor Lifts is ideally positioned to bring AlmaCrawler’s premium product range to Australian rental companies, contractors, and end users.

“Australia is a key market for AlmaCrawler,” said Andrea Artoni, CEO of AlmaCrawler. “We are confident that this partnership with Monitor Lifts will allow us to deliver even greater value to our customers, ensuring they receive the highest standards of support, training, and after-sales service, fully aligned with our global strategy.”
As part of this new arrangement, Monitor Lifts will work directly with Josh Coulson, Country Manager of AlmaCrawler Pacific, ensuring seamless communication between local customers and AlmaCrawler’s global team. In addition to his regional leadership role, Coulson will oversee the management of AlmaCrawler’s direct key accounts, providing dedicated support to strategic partners in Australia.

Monitor Lifts will represent the entire AlmaCrawler AWP portfolio, including the self-levelling Athena scissor range and Jibbi telescopic booms. The agreement includes:

• Exclusive distribution rights for the Australian market.
• Full sales, service, and technical support provided by Monitor Lifts’ national network.
• Close collaboration on marketing initiatives, product training, and customer education.

“We are excited to join forces with AlmaCrawler,” said Ben Joyce, CEO of Monitor Lifts. “AlmaCrawler’s reputation for innovation and unique solutions complements our own dedication to offering Australian customers the very best in access technology. Together, we are ready to set new benchmarks for safety, productivity, and reliability in the market.”
This partnership also comes at a pivotal time, as AlmaCrawler launches several new models—including the Jibbi 1890 EVO, Athena 1490 EVO & PRIMO, and the new Jibbi 1290 RT EVO & PRIMO—which will now be available to Australian customers through Monitor Lifts.
The collaboration is designed to strengthen AlmaCrawler’s footprint in Australia while ensuring customers have direct access to local stock, spare parts, and technical expertise. For more information, visit www.almac-italia.com or www.monitor.net.au.

About AlmaCrawler
Founded in 2013 in Viadana, Italy, AlmaCrawler is a global manufacturer of premium self-propelled tracked aerial platforms. With a focus on innovation, safety, and productivity, AlmaCrawler designs and builds unique lifting solutions for rental companies, contractors, and end users worldwide. Since 2018, through its subsidiary Almac Pacific, the company has been operating in Australia, offering dedicated sales and service support to local partners and customers.
About Monitor Lifts
With over 25 years of experience, Monitor Lifts is one of Australia’s leading access equipment specialists, known for its nationwide support, customer-focused service, and extensive portfolio of lifting solutions. Based in Tamworth, NSW, Monitor Lifts serves a wide range of industries, from construction and rental to arboriculture and utilities.